01
Too small for classic segmentation
Standard audiences like "sports enthusiasts" are too broad. Niche markets fall through the cracks.
03 — AUDIENCE INTELLIGENCE · FULL-SERVICE
AI targeting on real
purchase intent. GDPR-compliant.
Where your campaign runs
Open Web.
Not Social Media.
Your campaign runs on the Open Web. We activate premium publishers, news sites, and trade portals — where your audience is genuinely informed.
- Premium inventory from publishers and trade portals
- Brand safety in controlled editorial environments
- No walled garden — no dependence on platform algorithms
95 %
globales Inventar
70 %
der Journey im Open Web
~100ms
Bid-Entscheidung
0
Cookies / GDPR-clean
Xmedia Kunden
Sandoz
Sanofi
Pfizer
Roche
Galenica
Helvetia
Helsana
Sanitas
CSS
Mobiliar
Swiss Life
Zurich
UBS
Raiffeisen
PostFinance
Migros
Coop
Swisscom
Sunrise
Mammut
Lindt
Emmi
Tilsiter
Erkennen Sie sich wieder?
Niche audiences are difficult to define.
Do you sell to a specific audience? Then you're familiar with these three problems.
02
Cookie-based targeting fails
Demographic data often fails to reflect purchase intent — enormous wastage, activation too late in the funnel.
→ Budget verpufft. Nischenzielgruppen bleiben unerreicht.
In practice
Five industries, five niches, one pattern.
The solution
Those who actually buy — not those who could.
We activate an AI-based platform that analyzes real-world behavioral signals—in compliance with data protection regulations and in real time. Four principles that make the difference:
Verhaltensbasiert statt demografisch.
Real-world digital journeys are analyzed — what users do before, during, and after visiting a website. This results in highly precise intent clusters.
Cookieless & datenschutzkonform.
No personal IDs. Exclusively anonymized behavioral patterns, activated in compliance with GDPR.
Dynamisch & situativ.
As soon as the intent changes, the user is removed from the audience. No outdated targeting, no wasted budget.
Pre-Bid Activation.
Signals act directly in the auction stream — as an intelligent real-time signal, not as a static list.
Wie es funktioniert
From intent signal to precise execution.
Four steps — from billions of open web signals to the relevant impression.
01 →
Signal Collection
Billions of open-web signals and digital footprints analysed in real time.
02 →
Intent Clustering
AI models create anonymized sub-personas with purchase intent — not demographics.
03 →
Pre-Bid Activation
Signals act directly in the bidstream — only highly relevant impressions are used.
04 →
Kampagnen-Optimierung
Ongoing monitoring and automatic adjustment along the customer journey.
Warum Open Web?
We activate where your audience lives.
The open web provides reach, context and control — beyond Meta, Google and TikTok.
Die Wahrheit
70 %
The digital journey happens on the open web — not in walled gardens.
Premium Publisher-Kontext
Runner's World reader is the runner. Contextual match instead of demographic proxy.
Volle Transparenz
Where was the ad running? What was the CPM? What was the performance? Not a black box.
No platform dependency
Regardless of algorithms, price increases or policy changes of individual platforms.
Datenschutz
What AI doesn't do.
- — No personal data, no individual profiles. Impossible by architecture.
- — A new signal per campaign — no cross-time linking.
- — Cookieless by design. No third-party cookies needed.
Highly suitable for the following industries
Finance · Automotive · Retail · B2B.
Wherever the appropriate standard segment is missing: highly targeted B2B decision-makers, micro-finance audiences, automotive buyers in premium sub-categories. Case studies available upon request — many under NDA.
Plattform-Performance · Pharma international
HCP targeting without cookies — internationally validated.
Case studies of the AI engine we provide to our customers—implemented and documented by the platform provider. Oncologists with persona differentiation, pediatric specialists only on gated sites, irritable bowel syndrome healthcare professionals in three subgroups. What works here in pharmaceuticals also applies to finance, automotive, retail, and B2B.
Pharma-Compliance
No audience targeting on health data.
Bei Pharma-B2C-Kampagnen
- ✓Keyword-Targeting on symptom, care, and topic clusters
- ✓Kontextuelles Targeting on article content and editorial environments
- ✓Ads appear in the context where the topic is discussed
What we don't do
- ✕No audience targeting on patient profiles
- ✕Keine Verarbeitung von Gesundheitsdaten (Art. 9 DSGVO)
- ✕No profile building across sensitive topics
Note: The HCP targeting cases below are aimed at healthcare professionals (B2B) on access-controlled platforms — a different regulatory framework than B2C patient communication.
Pfizer Ibrance.
Onkologie · HCPDrei Onkologen-Personas (Surgical, Medical, Radiation) × drei Haltungs-Archetypen (Holistic, Innovative, Skeptical).
Ergebnis
7,2×
Industry benchmark · 12 times the industry average in the last two weeks.
Sanofi Asthma.
Respiratory · AwarenessAwareness campaign with keyword and context targeting on articles about shortness of breath, asthma symptoms, and treatment options. Measurable traffic peak on asthme-severe.fr.
Ergebnis
6×
Industry benchmark for engagement rate · ~5M impressions.
Buscan X.
GI · HCPIBS awareness across three differentiated HCP groups: GPs, internists, gastroenterologists.
Ergebnis
3,1×
Industry benchmark · 6.39% engagement on unbranded creatives.
Sandoz Omnitrope.
Pediatric · HCPPediatricians & Pediatric Specialists, delivery exclusively to gated sites.
Ergebnis
1,9 Mio
Impressions · 1.7× Industry benchmark · Peak organic traffic in February.
Tempra Fen.
OTC · HCPOTC ibuprofen for general practitioners, ENT doctors and internists.
Ergebnis
7,22 %
Engagement Rate · 2× des 3 %-KPI-Ziels · 40 k+ Interactions.
Markets
4 Märkte
FR · MX · JP · MY
Zielgruppen
HCP + Patient
Oncologists · GPs · Pediatricians · Gastroenterologists
Benchmark
1,7× bis 7,2×
Industry benchmark exceeded in all cases.
Your niche is waiting. We'll find it.
Initial consultation, intent analysis, pre-bid setup, launch & learn — we start transparently from day 1.
Request a briefing