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The audience specialists · since 2013

Reach specific audiences.
With the right tools.

Since 2013 — started with print, today also in Gen-Z, Audience Intelligence and Interactive Video. Four tools. One mission.

Volkswagen
Roche
Migros
Burger King
Lindt
Sandoz
Visit Malta
Helvetia
Schauinsland
Sanofi
Foreo
Mobiliar
Pfizer
EY
Coop
Tilsiter
Fielmann
Mammut
Ötztal Tourismus
Rixos
Swisscom
Ameropa
IWC Schaffhausen
Nomad
Galenica
Dickson

Who we are

Four tools. One question.

How do we reach the right people — and only them? We have been asking this question since 2013. The means change, the discipline does not.

2013

To Print & Inserts

Started as a print specialist.

Editorially curated supplements in premium Swiss publishers.

2024

Interactive Video

Interactive Video via MMM.

4.4× CTR uplift vs. classic pre-rolls in documented campaigns.

2025

Gen-Z · Quizlet

Quizlet reseller Switzerland.

Exclusive access to 600 K+ Swiss users (15–24) — inventory DV360 doesn't have.

2026

Audience Intelligence

Niche targeting via AI.

Niche audiences missing from standard data portfolios — reconstructed from behavioral signals.

The constant

Four tools, one discipline.

The areas combine: Print + AI for reach with precision. Gen-Z on Quizlet for awareness in a hard-to-reach audience. Video + AI for engagement plus targeting. Pure print publishers and pure tech-only providers cannot achieve these combined effects.

Unser Versprechen In the spirit of quality

2026 we lift the value of our offerings to a new qualitative level — for brands and for readers.

Whether it's a print insert, Gen-Z reach, or audience intelligence activation: less campaign that gets flipped through. More campaign that makes an impact.

And we look forward to it.

Four answers

Which tool for which audience?

The choice follows the task — not the trend.

01 — Print

Inserts that get read.

Concept to distribution. Regional and nationwide, with response tracking.

Mehr zu Print
02 — Gen-Z

Quizlet — Awareness, not Performance.

600 K+ Swiss users (15–24) with full attention. Top-of-funnel inventory that DV360 does not have.

Mehr zu Gen-Z
03 — Audience Intelligence

Reach niche audiences precisely.

Sub-personas with purchase intent derived from intent signals. Pre-bid in the bidstream, cookieless.

Mehr zu Audience Intelligence

Gen-Z · Exclusive Switzerland reseller

An audience that has disappeared from standard targeting. We have them.

Official Quizlet reseller Switzerland. Direct access to premium video inventory DV360 doesn't have.

600 K+

Swiss users · 15–24

15–24

Gen Z · learning context

130+

Countries · scalable

For education providers, young banking/insurance products, telco, lifestyle and recruiting.

More on Gen-Z Request a briefing

Stance in two lines

Selected work

What the numbers say.

Interactive Video campaigns via Media Match Maker — average CTR uplift 4.4× compared to classic pre-rolls. Four examples from 12 documented campaigns.

Case 01 / 03 Tourism · Egypt
5,4×
CTR uplift
2,1% vs. 0,39%

Interactive Video

Interactive Video with social media overlay.

Destination awareness campaign with clickable overlays. Result: 5.4× higher CTR vs. classic pre-rolls — with measurably longer view-through.

Interactive Video Tourismus

01 / 03 · Egypt

Cases ansehen

Voices from practice

Trust built on results.

Four of many — what clients say about working with Xmedia.

In addition to the simple and friendly process, I particularly liked the fast, high-quality content of our campaign. With a single booking for 500 qualified readers, we have reached as many as 2,375 interested women.

Simona Huber

Marketing & Communications

Uroviva — Urologie-Klinik

By far the best article we have ever received from an editorial team after an interview. The handling and information flow on your side is also highly professional and very pleasant.

Andreas Bodenmüller

Head of Marketing & Recruitment

Universität St. Gallen

Xmedia is a good partner: professional, pleasant to work with, and efficient. The contribution is well done!

Claudia Spörri

Corporate Communications

Zürcher Kantonalbank

Many thanks for the competent and efficient collaboration on producing our contributions for the last special supplement. The journalist you commissioned was extremely competent and, like the entire team, very pleasant to work with.

Nikodemus Herger

Head Marketing & Communications

ResponsAbility Investments AG

Haltung

Editorial quality. Data-driven audiences. For your content marketing.

Good brand content needs two things: an environment where readers spend time consciously, and precise targeting of the right people within it. We bring both together — journalistically high-quality Swiss publisher partners and AI-based audience targeting that respects context.

Publisher-Partner

Editorial environments with Swiss quality standards.

Our partner titles give your content an environment where it is perceived as part of a story — not as an interruption.

Daily / Weekly press

Quality journalism on weekends. Opinionated, analytical, all-Swiss.

Consumer magazine

Most-read weekly magazine in Switzerland. Broad, engaged readership.

Lifestyle / Women

Leading women's magazine in Switzerland. Culture, fashion, society — with stance.

Editorial / Long-form

Weekend supplement with literary and feature ambitions. Affluent readers.

Daily newspaper · Basel

Regionalzeitung Nordwestschweiz. Starke Lokalbindung, 115'000 Leser pro Ausgabe.

Daily newspaper · Bern

Leading in Espace Mittelland. 4 regional editions, 175,000 readers per day.

Further print and digital partners depending on the campaign audience. View the media data of the premium publishers

Briefing on the table?

30 minutes are enough to clarify whether we are the right firm for your task. No pitch theater, no standard deck.

Request a briefing