Switzerland's most widely read weekly magazine. Family, garden, cooking, health. For consumers and FMCG.
01 · Reach · Circulation
764'000
Largest reach of all Swiss weekly newspapers. Circulation: 167,000.
02 · Ø-Alter
52
Breites Altersspektrum, hohe Bindung.
03 · Gender-Split
42 %
58 %
MenFrauen
04 · Haushaltseinkommen
Mittel
Broad income spectrum, focus on the middle class with purchasing power.
06 · Haushalt
61 %
The reader lives in households with children or multi-person structures.
05 · Suited for
FMCGRetailTourismusGesundheit & Pharma-OTCHome & Living
Lifestyle · Frauen 25+
Switzerland's leading women's magazine. Editorial stance at the intersection of culture, fashion, and society. Premium environment for beauty, fashion, and sophisticated lifestyle brands.
01 · Auflage
45'000
WEMF-certified, published every two weeks.
02 · Reach
200'000
Print + digital extensions with a high engagement rate.
02 · Ø-Alter
45
Core audience: 30–55 years old with an affinity for premium products.
03 · Gender-Split
8%
92 %
MenFrauen
04 · Haushaltseinkommen
62 %
The readers have a household income of ≥ 12,000 CHF/month.
06 · Employed
71 %
employed full-time or part-time, often in management positions.
Weekend supplement to the Tages-Anzeiger and Berner Zeitung. Literary and reportage journalism for readers with time and discerning taste. A platform for in-depth topics.
01 · Distribution
~280'000
Copies per issue (Saturday), supplement to purchased titles.
02 · Reach
360'000
Readers per issue, predominantly German-speaking Switzerland.
02 · Ø-Alter
50
Reife, lesetreue Wochenend-Leserschaft.
03 · Gender-Split
54 %
46 %
MenFrauen
05 · Bildungsprofil
67 %
with a tertiary degree — highest proportion of academics among Swiss degrees.
06 · Lesezeit
52 Min.
Average dwell time per issue — significantly above industry benchmark.
long-established daily newspaper in the Basel region. Strong local ties and a well-established readership. A relevant platform for regional service providers, culture, and B2B businesses in the Basel/Northwest Switzerland area.
Leading daily newspaper in the Espace Mittelland region. Strong local ties to Bern, Thun, the Bernese Oberland, and the Emmental. Ideal environment for regional brands, tourism in the Bernese Oberland, and B2B in the Bern region.
