Charakter 01
Thema
Reise
Modus
Inspirierend
Narrative leads, large-format visuals, personal perspectives. Imagination instead of product pitch.
01 / Print
Inserts
that get read.
Selected print & insert clients · Swiss market
Migros
Coop
Manor
Mobiliar
Helvetia
Swiss Life
Helsana
Sanitas
CSS
Lindt
Emmi
Cailler
Rivella
Mammut
Stöckli
Victorinox
Sigg
Caran d'Ache
Galenica
Tilsiter
Swisscom
Mondaine
Raiffeisen
UBS
What this is
Print is not dead. Print is just used wrong.
We plan with the question "who should hold this in their hands" — not "where is CPM lowest".
For whom
Brands that want tactile presence.
Automotive for model launches. FMCG for regional roll-outs. Financial services with products needing explanation. Pharma in trade titles.
Redaktioneller Ansatz
Each topic
a different
narrative mode.
We think content character and title selection together. Three typical cases:
Studienlage
What media research proves about print impact.
Swiss and DACH-wide studies consistently show: print receives attention that is increasingly missing digitally.
Filter nach Quelle:
31 Min.
Reading time per issue Swiss daily press · 79% of content is read through.
80 %
unaided brand recall among subscription newspaper readers. Internet 63%, TV/Radio each ~50%.
69 %
read the subscription newspaper without parallel activity. With TV only one in four.
65 %
of print readers look at inserts with relevant content. Three quarters at least occasionally.
74 %
of readers would miss their daily newspaper if it ceased to exist.
70 %
of magazine readers avoid second-screen usage. Print = undisturbed advertising contact.
Studies include monetary research (WEMF) or representative surveys with n = 2,000–7,500. Inserts are the second most popular print advertising channel in Switzerland after addressed mailings (intervista 2022).
Branchenvergleich
Three numbers on the relevance of print inserts.
60 %
Food-Retail · Kaufvorbereitung
use flyers before grocery shopping
In the food retail sector, the most important information medium — ahead of online portals.
IFH Cologne · Prospectus Study 2020
43 %
Kaufverhalten · Aktivierung
frequently align their shopping with advertising flyers
Nur 7 % kaufen komplett spontan ein — 93 % planen voraus.
contertare · DirectPoint (Post CH)
2.4 Mia
Markt Schweiz · Volumen
advertising deliveries to Swiss mailboxes per year
Direct mail remains the leading form of advertising.
Swiss Advertising Statistics Foundation 2023
What we produce
Inserts that get read.
A selection from our editorial series — curated supplements in Swiss premium daily newspapers.
05
2026
Current insert
Cybersecurity 05/2026
Guide for decision-makers
12 pages of editorial depth: interviews with the Federal Office for Cybersecurity, digitalswitzerland, ISSS and Swiss Post. Fact-checking, study analysis, glossary — and selected corporate contributions from HDI Global, baseVISION and advact.
12
Pages
6
Expert interviews
4
Corporate contributions
Voices in this issue
- Kristof Hertig — digitalswitzerland
- Roman Hüssy — Bundesamt für Cybersicherheit (BACS)
- Marcel Zumbühl — Group CISO, Die Schweizerische Post
- Katja Dörlemann — Swiss Internet Security Alliance
- Angelo Mathis — Information Security Society Switzerland
- Alain Gut — Swiss Cyber Experts
From our insert series
11/2025
Modernes Bauen
Architektur, Material, Nachhaltigkeit
Eine Veröffentlichung der Xmedia Solutions
11/2025
Bildung & Karriere
Weiterbildung & Recruiting
Eine Veröffentlichung der Xmedia Solutions
07/2025
Best of Switzerland
Schweizer Premium-Brands
Eine Veröffentlichung der Xmedia Solutions
11/2025
Modernes Bauen
Architektur, Material, Nachhaltigkeit
Eine Veröffentlichung der Xmedia Solutions
11/2025
Bildung & Karriere
Weiterbildung & Recruiting
Eine Veröffentlichung der Xmedia Solutions
07/2025
Best of Switzerland
Schweizer Premium-Brands
Eine Veröffentlichung der Xmedia Solutions
Mediadaten
Circulation, reach, audiences — by title.
Detailed media data on our Swiss premium publishers — SonntagsZeitung, Schweizer Familie, Annabelle, das Magazin, Basler & Berner Zeitung — on the media-data subpage.
Konkrete Print-Aufgabe?
Briefing or basic data — answer within 48 hours.