04 — Interactive Video

Video that engages.

Interactive campaigns across CTV, DOOH, and desktop/mobile. Clickable overlays, product hotspots, and built-in CTAs.

Betrieben unter Media Match Maker

Selected interactive video clients · International · Media Match Maker

Volkswagen

Burger King

Fielmann

Foreo

Visit Malta

Ötztal Tourismus

Schauinsland Reisen

Ameropa

Nomad

Fifth Harbour

Rixos Hotels

Tilsiter

Madeira Tourism

Gran Canaria

Visit Paloma

Scream

Dickson

Three channels

Where these videos run.

CH_01

Desktop & Mobile

Instream and outstream. Overlays that run alongside the story.

CH_02

Connected TV

Big screen with QR activation for second-screen conversion.

CH_03

Digital Out of Home

Public spaces, context-adaptive, time of day and weather responsive.

What this is

Not a skippable pre-roll. But a video that becomes a tool.

Moving images plus click logic. Tap on products, display details, change options, book appointments — without leaving the platform.

For whom

Brands with products that deserve explanation.

Automotive with equipment options. Tourism with multiple destinations. Retail with seasonal collections. Consumer electronics with product features.

Partner-Brand

Media Match Maker

Interactive Video unter Brand Media Match Maker — spezialisiertes Team, kuratierte Marketplaces, IAB-konform via Clipflip.

media-mm.com besuchen Request a conversation

Interaktive Demo

What overlays do to the click-through rate.

Pre-roll ads typically achieve a CTR of 0.2–0.4%. With interactive overlays, we see a 3–5x uplift. Select a destination for a specific uplift:

CTR without overlay

0,22 %

→ +332 %

CTR with overlay

0,95 %

Overlay-Typ: Animierte GIFs

Impressions

300'778

Overlay-Interaktionen

2'847

CTR-Faktor

4,3×

vs. baseline without overlay

CTR without overlay

0,41 %

→ +266 %

CTR with overlay

1,5 %

Overlay-Typ: Pick-and-Choose

Impressions

304'509

Overlay-Interaktionen

4'496

CTR-Faktor

3,7×

vs. baseline without overlay

CTR without overlay

0,35 %

→ +329 %

CTR with overlay

1,5 %

Overlay-Typ: Interaktives Logo

Impressions

126'853

Overlay-Interaktionen

1'854

CTR-Faktor

4,3×

vs. baseline without overlay

CTR without overlay

0,39 %

→ +438 %

CTR with overlay

2,1 %

Overlay-Typ: Social-Media-Verlinkung

Impressions

300'831

Overlay-Interaktionen

6'198

CTR-Faktor

5,4×

vs. Baseline without overlay — highest uplift in the set

Four tourism campaigns from the Media Match Maker portfolio, each with active A/B benchmarking against CTR without interactive overlays. The delta values are taken directly from the campaign reports — the average CTR uplift across all four destinations is 4.4×.

Proof · Weitere Branchen

Interactive video in three other contexts.

The platform is not limited to tourism. Three further campaigns from the food & beverage, healthcare retail, and automotive sectors are also supported—each with documented engagement and completion rates.

Healthcare-Retail · Schweiz

Hearing aid brand campaign with prominent testimonial

Leonardo Genoni (national ice hockey goalkeeper and hearing aid user) as the protagonist of an interactive spot with a "Find a branch now" overlay as the best-performing CTA.

Interactive VideoCTA-Overlay

82,5 %

Video-Completion-Rate · 46,5 % Engagement Rate · 543'960 Impressions

Tilsiter Switzerland · CH · 2024

"Tilsit Cheese Day" — Event activation with regional geo-targeting

Test campaign for the event, targeting families and young people interested in cheese and folk festivals. Geo-targeting: 1-hour drive from the event location in Bächlihof Jona.

Interactive VideoF&BGeo-Targeting

70 %

Video-Completion-Rate · 24 % Engagement Rate · 100'136 Impressions

Volkswagen Middle East · 2023

Bilingual feature-selector campaign (EN / AR)

Branding campaign for the region with an interactive feature selector in the video: Remote Engine Start, Upgraded Turbo, Ventilated Front Seats. A fully localized Arabic version was produced in parallel.

Interactive VideoAutomotiveMulti-Language

2,1 %

Click-Through-Rate · 69 % VCR · 31 % Engagement · 110'760 Impressions

All three cases with documented results and customer approval (SO Tilsiter Switzerland GmbH, Volkswagen Middle East). Implemented under the partner brand Media Match Maker.

Video footage is available, but so far only a classic commercial?

Send us an existing video — we will show you, using the material, which interaction levels could be added.

Request a briefing